KASNEB CPA Communication Skills Notes

UNIT DESCRIPTION

This paper is intended to equip the candidate with the knowledge, skills and attitude that will enable him/her to communicate clearly and concisely, orally and in writing in formal and informal situations.

LEARNING OUTCOMES

A candidate who passes this paper should be able to:

Communicate effectively and ethically in an organization using different media
Use non-verbal cues effectively in communication
Demonstrate effective presentation skills
Apply the protocols of team and virtual groups’ communication
Write formal reports and proposals
Apply information technology in communication

CONTENT

Introduction to communication

Meaning of communication
Role of communication in an organisation
Elements of communication
The communication process
Principles of effective communication
Essential of an effective communication system
Barriers to effective communication

Types of communication

Formal and informal communication
Flow of communication in an organisation
Grapevine communication
Internal and external communication
Interpersonal and intrapersonal communication
Cross-cultural communication
E-mail
Visual communication – graphs/charts/tables/diagrams/pictures

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Oral communication

Meaning of oral communication
Importance of oral communication
Types of oral communication- Face to face and telephone conversations
Effective listening-The listening process, principles of effective listening, listening techniques, barriers to effective listening
Interviews- Types, purpose, preparation and conduct of interviews
Persuasive communication- Meaning, objectives, creating persuasive messages, approaches to persuasion

Non-verbal communication

Meaning and importance of non-verbal communication
Forms of non-verbal communication
Effective use of non-verbal communication
Barriers to effective non-verbal communication

Writing skills

Sentence construction and paragraph development
Business letters
Memorandum
Posters and notices
Forms and questionnaires
Circulars and newsletters
Advertisements and publicity materials
Documents used in business transactions – letter of enquiry, catalogue, quotation, purchase order, invoice, credit note, debit note, others
CVs and resume

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Public speaking and presentation

Effective presentation skills
Audience analysis
Selecting and researching the topic
Preparation and organisation of an effective presentation
Structure of presentation
Presentation aids
Public speeches- Structure and delivery of public speeches
PowerPoint presentations

Group and team communication

Group communication networks
Team communication
Communicating in virtual groups and teams-group e-mails, what’s app groups, social media
Meetings- Types, role of members, preparation, conduct, documents used in meetings
Conferences and symposia