Strategic Management KASNEB Notes

Download Strategic Management KASNEB Notes




This paper is intended to equip the candidate with the knowledge, skills and attitudes that will enable him/her to effectively undertake strategic management responsibilities in an organisation.


A candidate who passes this paper should be able to;

  • Explain the concepts of strategy, strategic management and strategic management process
  • Analyse an organisation’s environment and its impact on strategic decisions
  • Develop and implement a strategic plan
  • Demonstrate an ability for critical and strategic thinking
  • Effectively react to and incorporate emerging issues in strategic Management


  Concept of strategy and strategic management

  • Meaning ,essence, nature and scope of strategy
  • Characteristics and importance of strategy
  • Mintzberg’s 5p’s of strategy
  • Levels/hierarchy  of strategy
  • Criteria for effective strategy
  • Strategic decisions
  • Strategic management;
  • Meaning, key terms, aspects and tasks
  • Management versus strategic management
  • Scope of strategic management
  • Components of strategic management
  • Strategists – their roles and levels

Download Strategic Management KASNEB Notes

Strategic management process

  • Key terms in strategic management
  • The nature and value of strategic management
  • Steps in the strategic management process
  • Benefits of strategic management
  • Limitations of strategic management

External Analysis

  • The concept and characteristics of environment
  • Purpose of environmental analysis
  • Meaning and components of the external environment
  • Micro environmental analysis
  • Macro environmental analysis

Strategic management tools and techniques

  • SWOT analysis
  • Gap analysis
  • Porter’s five forces model
  • Strategic groups
  • Strengths, opportunities, aspirations and results (SOAR)
  • BCG matrix
  • Balances scorecard

Internal analysis

  • Meaning and components of the internal environment
    • Significance of internal analysis
    • Competitive advantage
    • Value chain
    • Value system
    • Core competency

Strategy formulation/ strategic planning

  • Meaning of strategy formulation/strategic planning
    • Types of strategy
    • Organisational vision and mission
    • Organisational goals and objectives
    • Steps in strategy formulation
    • Development of corporate strategy and business strategy
    • Development of functional strategies
    • Strategic options
    • Strategy formulation constraints
    • Competitive advantage

Strategy implementation

  • What strategy implementation involves
    • The relation between implementation and formulation of strategy
    • Plans, programs and budgets
    • Steps for effective strategy implementation
    • Resource allocation

Download Strategic Management KASNEB Notes

Monitoring and evaluation of strategy

  • Purpose and role of strategic monitoring and evaluation
    • Process of strategic monitoring and evaluation
    • Tools of strategic monitoring and evaluation
    • Role of management information systems
    • Performance indicators
    • Features of good strategic monitoring and evaluation systems
    • Review and feedback
    • Continuous improvement

Management of strategic change

  • Levels at which change occurs
    • Major types of strategic change –reengineering, restructuring and innovation
    • Stages in the strategic change process
    • Strategic leadership
    • Managing organisation power and politics
    • Business excellence model
    • Learning organisation
    • Lean management and benchmarking

Global Strategic Management

  • Theoretical foundations of global strategic management
    • International business environment crafting a global strategy
    • Internationalisation of business
    • Foreign market selection
    • Foreign market entry and operations strategy
    • Globalisation of business
    • Multinational corporations (MNC’s )

Case studies on strategic management

Emerging issues and trends

Download Strategic Management KASNEB Notes

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